| 000 -LEADER |
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| fixed length control field |
00760cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090512s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071288385 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095029.0 |
| CONTROL NUMBER |
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31540 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cateora, Philip R. |
| TITLE STATEMENT |
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| Title |
International marketing / |
| Statement of responsibility, etc |
Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| EDITION STATEMENT |
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| Edition statement |
14th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxi, 711 p. : |
| Other physical details |
ill. (chiefly col.), maps ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
TBS982 MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gilly, Mary C. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Graham, John L. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |