000 -LEADER |
fixed length control field |
00760cam a2200253u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090512s2009 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071288385 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095029.0 |
CONTROL NUMBER |
control field |
31540 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R. |
TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc |
Philip R. Cateora, Mary C. Gilly, John L. Graham. |
EDITION STATEMENT |
Edition statement |
14th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xxxi, 711 p. : |
Other physical details |
ill. (chiefly col.), maps ; |
Dimensions |
29 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and indexes. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
TBS982 MARK343 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International business enterprises. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilly, Mary C. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Graham, John L. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |