International marketing / (Record no. 13559)

MARC details
000 -LEADER
fixed length control field 00760cam a2200253u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090512s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071288385
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095029.0
CONTROL NUMBER
control field 31540
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, Mary C. Gilly, John L. Graham.
EDITION STATEMENT
Edition statement 14th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent xxxi, 711 p. :
Other physical details ill. (chiefly col.), maps ;
Dimensions 29 cm.
GENERAL NOTE
General note Includes bibliographical references and indexes.
STUDY PROGRAM INFORMATION NOTE
Program name TBS982 MARK343
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/02/2025 4 3 658.848 CA IN T0036323 31/01/2025 40.84 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/05/2009 AMAUK 40.84
26/01/2017     658.848 CA IN T0036326   40.84 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 12/05/2009 AMAUK 40.84
03/03/2019 1   658.848 CA IN T0043471 17/02/2019 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/09/2011 Donation 0.00