International marketing / (Record no. 13559)

000 -LEADER
fixed length control field 00760cam a2200253u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090512s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071288385
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095029.0
CONTROL NUMBER
control field 31540
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, Mary C. Gilly, John L. Graham.
EDITION STATEMENT
Edition statement 14th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2009.
PHYSICAL DESCRIPTION
Extent xxxi, 711 p. :
Other physical details ill. (chiefly col.), maps ;
Dimensions 29 cm.
GENERAL NOTE
General note Includes bibliographical references and indexes.
STUDY PROGRAM INFORMATION NOTE
Program name TBS982 MARK343
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-05-12 AMAUK 2 2 658.848 CA IN T0036323 2020-01-02 2019-12-19 40.84 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai 3DAY 2009-05-12 AMAUK     658.848 CA IN T0036326 2017-01-26   40.84 2017-01-26 3 DAY LOAN
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-09-06 Donation 1   658.848 CA IN T0043471 2019-03-03 2019-02-17 0.00 2017-01-26 REGULAR

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