Barbour, Rosaline.
Doing focus groups / Rosaline Barbour. - Thousand Oaks, CA : Sage Publications, c2007. - xv, 174 p ; 25 cm.
Includes bibliographical references and index.
Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.
9780761949787
Group decision making.
Focused group interviewing.
Social sciences--Methodology.
Social sciences--Research--Methodology.
300.723 BA DO
Doing focus groups / Rosaline Barbour. - Thousand Oaks, CA : Sage Publications, c2007. - xv, 174 p ; 25 cm.
Includes bibliographical references and index.
Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.
9780761949787
Group decision making.
Focused group interviewing.
Social sciences--Methodology.
Social sciences--Research--Methodology.
300.723 BA DO