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Doing focus groups /

By: Barbour, Rosaline
Title By: Flick, Uwe [Series editor.]
Material type: BookSeries: The Sage qualitative research kit. Publisher: Thousand Oaks, CA : Sage Publications, c2007.Description: xv, 174 p ; 25 cm.ISBN: 9780761949787Program: MARK201 MARK977; MARK202Subject(s): Group decision making | Focused group interviewing | Social sciences -- Methodology | Social sciences -- Research -- Methodology
Summary:
Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 300.723 BA DO (Browse shelf) Available T0037384
3 DAY LOAN Main Collection 300.723 BA DO (Browse shelf) Available T0037385
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Includes bibliographical references and index.

Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.

MARK201 MARK977

MARK202

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