Doing focus groups /
By: Barbour, Rosaline
Title By: Flick, Uwe [Series editor.]
Material type: BookPublisher: Thousand Oaks, CA : Sage Publications, c2007.Description: xv, 174 p ; 25 cm.ISBN: 9780761949787Program: MARK201 MARK977; MARK202Subject(s): Group decision making | Focused group interviewing | Social sciences -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 300.723 BA DO Online resources: Location Map
Summary:
Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 300.723 BA DO (Browse shelf) | Available | T0037384 | |||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 300.723 BA DO (Browse shelf) | Available | T0037385 |
Total holds: 0
Includes bibliographical references and index.
Focus groups are an increasingly popular method for collecting qualitative data in the social science. Doing focus groups, provides practical advice on planning and running such groups successfully. Rose Barbour discusses the advantages and limitaitons of using group discussion and demonstrates effective methods for collecting and analysing data.
MARK201 MARK977
MARK202