Quester, Pascale.
Consumer behaviour : implications for marketing strategy / Pascale Quester...[et al.]. - 5th ed. - NSW, McGraw-Hill Australia Pty Ltd, c2007. - xxviii, 667 p. : ill. (some col ; 27 cm.
Includes bibliographical references and index.
9780074716922
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Consumer behaviour : implications for marketing strategy / Pascale Quester...[et al.]. - 5th ed. - NSW, McGraw-Hill Australia Pty Ltd, c2007. - xxviii, 667 p. : ill. (some col ; 27 cm.
Includes bibliographical references and index.
9780074716922
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.