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00834cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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091026s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780074716922 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095120.0 |
| CONTROL NUMBER |
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32150 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Quester, Pascale. |
| TITLE STATEMENT |
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| Title |
Consumer behaviour : |
| Remainder of title |
implications for marketing strategy / |
| Statement of responsibility, etc |
Pascale Quester...[et al.]. |
| EDITION STATEMENT |
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| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
McGraw-Hill Australia Pty Ltd, |
| Place of publication, distribution, etc |
NSW, |
| Date of publication, distribution, etc |
c2007. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxviii, 667 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
Australia. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
Australia. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Neal, Cathy M. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hawkins, Del I. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pettigrew, Simone. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |