UOWD Library

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Wells, William, 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. (some col ; 28 cm.

Includes bibliographical references and index.

ISBN: 0130835714

LCCN: 99056644

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2000

Dewey Class. No.: 659.1