| 000 -LEADER |
|---|
| fixed length control field |
00825pam a22002774a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991103s2000 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99056644 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130835714 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.W455 2000 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126092955.0 |
| CONTROL NUMBER |
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| control field |
17622 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
| TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc |
William Wells, John Burnett, Sandra Morarity. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2000. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 562 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burnett, John, |
| Dates associated with a name |
1944- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E., |
| Fuller form of name |
(Sandra Ernst) |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |