Blythe, Jim.
Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - 2nd ed. - Hampshire : Cengage Learning, 2009. - xxi, 744 p. : ill ; 28 cm.
Includes bibliographical references and index.
9781408011478
Marketing.
Marketing--Europe--Case studies.
Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - 2nd ed. - Hampshire : Cengage Learning, 2009. - xxi, 744 p. : ill ; 28 cm.
Includes bibliographical references and index.
9781408011478
Marketing.
Marketing--Europe--Case studies.