| 000 -LEADER |
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| fixed length control field |
00651cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100501s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781408011478 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095153.0 |
| CONTROL NUMBER |
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32574 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Blythe, Jim. |
| TITLE STATEMENT |
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| Title |
Principles & practice of marketing / |
| Statement of responsibility, etc |
Jim Blythe. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Principles and practice of marketing |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hampshire : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 744 p. : |
| Other physical details |
ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Europe |
| Form subdivision |
Case studies. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |