McDaniel, Carl D., 1942-
Introduction to marketing / Carl McDaniel, Charles Lamb, Joseph F. Hair. - 11th ed. - Mason, Ohio : South-Western, c2011. - xxv, 777 p. : ill. (chiefly col ; 28 cm.
Includes bibliographical references and index.
9780538754873
Marketing.
Marketing--Management.
Introduction to marketing / Carl McDaniel, Charles Lamb, Joseph F. Hair. - 11th ed. - Mason, Ohio : South-Western, c2011. - xxv, 777 p. : ill. (chiefly col ; 28 cm.
Includes bibliographical references and index.
9780538754873
Marketing.
Marketing--Management.