| 000 -LEADER |
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| fixed length control field |
00705cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100504s2011 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780538754873 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095154.0 |
| CONTROL NUMBER |
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| control field |
32580 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McDaniel, Carl D., |
| Dates associated with a name |
1942- |
| TITLE STATEMENT |
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| Title |
Introduction to marketing / |
| Statement of responsibility, etc |
Carl McDaniel, Charles Lamb, Joseph F. Hair. |
| EDITION STATEMENT |
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| Edition statement |
11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
South-Western, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxv, 777 p. : |
| Other physical details |
ill. (chiefly col ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lamb, Charles W. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hair, Joseph F. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |