Temporal, Paul.
Advanced brand management : managing brands in a changing world / Paul Temporal. - Singapore : John Wiley & Sons, c2010. - xix, 350 p ; 24 cm.
9780470824498
Brand name products--Management.
Advanced brand management : managing brands in a changing world / Paul Temporal. - Singapore : John Wiley & Sons, c2010. - xix, 350 p ; 24 cm.
9780470824498
Brand name products--Management.