Advanced brand management : (Record no. 14585)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100510s2010 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470824498
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095156.0
CONTROL NUMBER
control field 32609
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul.
TITLE STATEMENT
Title Advanced brand management :
Remainder of title managing brands in a changing world /
Statement of responsibility, etc Paul Temporal.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2010.
PHYSICAL DESCRIPTION
Extent xix, 350 p ;
Dimensions 24 cm.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-05-10 AMAUS 2 1 658.827 TE AD T0038965 2017-06-05 2017-05-24 19.77 2017-01-26 REGULAR

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