000 -LEADER |
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00514cam a2200181u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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100510s2010 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470824498 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095156.0 |
CONTROL NUMBER |
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32609 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Temporal, Paul. |
TITLE STATEMENT |
Title |
Advanced brand management : |
Remainder of title |
managing brands in a changing world / |
Statement of responsibility, etc |
Paul Temporal. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
Name of publisher, distributor, etc |
John Wiley & Sons, |
Date of publication, distribution, etc |
c2010. |
PHYSICAL DESCRIPTION |
Extent |
xix, 350 p ; |
Dimensions |
24 cm. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Management. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |