Avraham, Eli.
Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. - Amsterdam ; London : Butterworth-Heinemann, c2008. - xiv, 231 p., [10] p. of plates : col. ill ; 26 cm.
Includes bibliographical references (p. 211-224) and index.
Part 1 Marketing Places, Media Campaign and Crisis Management p. 1 1 Introduction to place marketing and branding p. 3 2 Public images and media images of places p. 19 3 Image management and campaign p. 45 4 Consumer behavior p. 66 5 Crisis and communication management p. 78 6 Preliminary analysis: crisis, audience and place characteristics (CAP) p. 101 7 Source strategies p. 122 8 Message-focused strategies p. 135 9 Media strategies focused on the target audience p. 178 10 The multi-step model for altering place image p. 187.
9780750684521
Tourism--Marketing.
Public relations.
Advertising--Tourism.
338.47910688 AV ME
Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. - Amsterdam ; London : Butterworth-Heinemann, c2008. - xiv, 231 p., [10] p. of plates : col. ill ; 26 cm.
Includes bibliographical references (p. 211-224) and index.
Part 1 Marketing Places, Media Campaign and Crisis Management p. 1 1 Introduction to place marketing and branding p. 3 2 Public images and media images of places p. 19 3 Image management and campaign p. 45 4 Consumer behavior p. 66 5 Crisis and communication management p. 78 6 Preliminary analysis: crisis, audience and place characteristics (CAP) p. 101 7 Source strategies p. 122 8 Message-focused strategies p. 135 9 Media strategies focused on the target audience p. 178 10 The multi-step model for altering place image p. 187.
9780750684521
Tourism--Marketing.
Public relations.
Advertising--Tourism.
338.47910688 AV ME