| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750684521 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.47910688 AV ME |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Avraham, Eli. |
| TITLE STATEMENT |
|---|
| Title |
Media strategies for marketing places in crisis : |
| Subtitle |
improving the image of cities, countries and tourist destinations / |
| Statement of responsibility, etc |
Eli Avraham and Eran Ketter. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Amsterdam ; London : |
| Publisher |
Butterworth-Heinemann, |
| Date |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 231 p., [10] p. of plates : |
| Other Details |
col. ill ; |
| Size |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references (p. 211-224) and index. |
| CONTENTS |
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| Contents |
Part 1 Marketing Places, Media Campaign and Crisis Management p. 1 1 Introduction to place marketing and branding p. 3 2 Public images and media images of places p. 19 3 Image management and campaign p. 45 4 Consumer behavior p. 66 5 Crisis and communication management p. 78 6 Preliminary analysis: crisis, audience and place characteristics (CAP) p. 101 7 Source strategies p. 122 8 Message-focused strategies p. 135 9 Media strategies focused on the target audience p. 178 10 The multi-step model for altering place image p. 187. |
| STUDY PROGRAM |
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| Program name |
HDR974 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Tourism |
| General |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Advertising |
| General |
Tourism. |
| ADDED ENTRY |
|---|
| Name |
Ketter, Eran. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
50800 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
3426 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
4796 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
50801 |
| ADDED ENTRY |
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| -- |
50802 |