Lindstrom, Martin, 1970-
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. - 2nd ed. - London : Kogan Page, c2010. - x, 175 p. : ill ; 22 cm.
Includes bibliographical references and index.
In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed.
9780749460570
Brand name products.
Business names.
Advertising--brand name products.
Advertising--Psychological aspects.
Senses and sensation.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. - 2nd ed. - London : Kogan Page, c2010. - x, 175 p. : ill ; 22 cm.
Includes bibliographical references and index.
In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed.
9780749460570
Brand name products.
Business names.
Advertising--brand name products.
Advertising--Psychological aspects.
Senses and sensation.