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01358cam a2200289u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101017s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749460570 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095231.0 |
| CONTROL NUMBER |
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33054 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| TITLE STATEMENT |
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| Title |
Brand sense : |
| Remainder of title |
sensory secrets behind the stuff we buy / |
| Statement of responsibility, etc |
Martin Lindstrom ; foreword by Philip Kotler. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 175 p. : |
| Other physical details |
ill ; |
| Dimensions |
22 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
HDR974 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business names. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Senses and sensation. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |