Branding with brains :

Walvis, Tjaco.

Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. - Harlow : Financial Times Prentice Hall, c2010. - xv, 244 p. : ill ; 24 cm.

Includes bibliographical references and index.

9780273719953


Branding (Marketing)--Psychological aspects.
Branding.