Branding with brains :
Walvis, Tjaco.
Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. - Harlow : Financial Times Prentice Hall, c2010. - xv, 244 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780273719953
Branding (Marketing)--Psychological aspects.
Branding.
Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. - Harlow : Financial Times Prentice Hall, c2010. - xv, 244 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780273719953
Branding (Marketing)--Psychological aspects.
Branding.