Branding with brains : (Record no. 15095)
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000 -LEADER | |
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fixed length control field | 00644cam a2200205u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 101206s2010 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273719953 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126095238.0 |
CONTROL NUMBER | |
control field | 33157 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Walvis, Tjaco. |
TITLE STATEMENT | |
Title | Branding with brains : |
Remainder of title | the science of getting customers to choose your company / |
Statement of responsibility, etc. | Tjaco Walvis. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow : |
Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
Date of publication, distribution, etc. | c2010. |
PHYSICAL DESCRIPTION | |
Extent | xv, 244 p. : |
Other physical details | ill ; |
Dimensions | 24 cm. |
GENERAL NOTE | |
General note | Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
General subdivision | Psychological aspects. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.827 WA BR | T0038522 | 159.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 06/12/2010 | Kinokuniya | 159.00 |