Branding with brains : (Record no. 15095)

MARC details
000 -LEADER
fixed length control field 00644cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206s2010 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273719953
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095238.0
CONTROL NUMBER
control field 33157
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Walvis, Tjaco.
TITLE STATEMENT
Title Branding with brains :
Remainder of title the science of getting customers to choose your company /
Statement of responsibility, etc. Tjaco Walvis.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. c2010.
PHYSICAL DESCRIPTION
Extent xv, 244 p. :
Other physical details ill ;
Dimensions 24 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Psychological aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 WA BR T0038522 159.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/12/2010 Kinokuniya 159.00