Roman, Kenneth.

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman. - New York : Palgrave Macmillan, 2009. - xiv, 282 p. : ill ; 23 cm.

Includes bibliographical references (p. [249]-271) and index.

9780230100367


Advertising executives--United States--Biography.
Advertising agencies--History--United States--20th century.
Advertising--History--United States--20th century.

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