000 -LEADER |
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00774cam a2200217u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101206s2009 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230100367 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095239.0 |
CONTROL NUMBER |
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33165 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Roman, Kenneth. |
TITLE STATEMENT |
Title |
The king of Madison Avenue : |
Remainder of title |
David Ogilvy and the making of modern advertising / |
Statement of responsibility, etc |
Kenneth Roman. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Palgrave Macmillan, |
Date of publication, distribution, etc |
2009. |
PHYSICAL DESCRIPTION |
Extent |
xiv, 282 p. : |
Other physical details |
ill ; |
Dimensions |
23 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references (p. [249]-271) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising executives |
Geographic subdivision |
United States |
Form subdivision |
Biography. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising agencies |
Geographic subdivision |
United States |
General subdivision |
History |
Chronological subdivision |
20th century. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Geographic subdivision |
United States |
General subdivision |
History |
Chronological subdivision |
20th century. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |