Baron, Steve.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary C. Warnaby. - Los Angeles ; London : SAGE, c2010. - viii, 202 p. : ill ; 25 cm. - SAGE advanced marketing series .
Includes bibliographical references and index.
9781412931229
Relationship marketing.
Customer relations.
Management and Business Studies.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary C. Warnaby. - Los Angeles ; London : SAGE, c2010. - viii, 202 p. : ill ; 25 cm. - SAGE advanced marketing series .
Includes bibliographical references and index.
9781412931229
Relationship marketing.
Customer relations.
Management and Business Studies.