| 000 -LEADER |
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| fixed length control field |
00793cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101227s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412931229 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095243.0 |
| CONTROL NUMBER |
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| control field |
33228 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Baron, Steve. |
| TITLE STATEMENT |
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| Title |
Relationship marketing : |
| Remainder of title |
a consumer experience approach / |
| Statement of responsibility, etc |
Steve Baron, Tony Conway, Gary C. Warnaby. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeles ; London : |
| Name of publisher, distributor, etc |
SAGE, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 202 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SAGE advanced marketing series |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Conway, A. (Anthony) |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Warnaby, Gary. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |