Quester, Pascale Genevieve.
Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins. - 6th ed. - North Ryde, N.S.W. : McGraw-Hill Education, c2011. - xxvi, 654 p. : col. ill ; 20 cm.
Includes references and index.
9780070287099
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins. - 6th ed. - North Ryde, N.S.W. : McGraw-Hill Education, c2011. - xxvi, 654 p. : col. ill ; 20 cm.
Includes references and index.
9780070287099
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.