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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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110118s2011 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070287099 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095252.0 |
CONTROL NUMBER |
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33360 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Quester, Pascale Genevieve. |
TITLE STATEMENT |
Title |
Consumer behaviour : |
Remainder of title |
implications for marketing strategy / |
Statement of responsibility, etc |
Pascale Quester, Simone Pettigrew, Del I. Hawkins. |
EDITION STATEMENT |
Edition statement |
6th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
North Ryde, N.S.W. : |
Name of publisher, distributor, etc |
McGraw-Hill Education, |
Date of publication, distribution, etc |
c2011. |
PHYSICAL DESCRIPTION |
Extent |
xxvi, 654 p. : |
Other physical details |
col. ill ; |
Dimensions |
20 cm. |
GENERAL NOTE |
General note |
Includes references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
Australia. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
Australia. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
Australia |
Form subdivision |
Case studies. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Pettigrew, Simone. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |