Palmer, Adrian, 1955-
Principles of services marketing / Adrian Palmer. - 3rd. ed. - London : McGraw Hill, 2001. - xvi, 516 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077097483 £29.99
AmazonUk 16th march 2002 JW replacement for DR Mohan G
Marketing management.
Service industries--Marketing--Management.
Principles of services marketing / Adrian Palmer. - 3rd. ed. - London : McGraw Hill, 2001. - xvi, 516 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077097483 £29.99
AmazonUk 16th march 2002 JW replacement for DR Mohan G
Marketing management.
Service industries--Marketing--Management.