| 000 -LEADER |
|---|
| fixed length control field |
00726cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020316n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
£29.99 |
| International Standard Book Number |
0077097483 |
| PUBLISHER NUMBER |
|---|
| Source |
AmazonUk 16th march 2002 JW replacement for DR Mohan G |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
11369 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095311.0 |
| CONTROL NUMBER |
|---|
| control field |
33634 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian, |
| Dates associated with a name |
1955- |
| TITLE STATEMENT |
|---|
| Title |
Principles of services marketing / |
| Statement of responsibility, etc |
Adrian Palmer. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd. ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
McGraw Hill, |
| Date of publication, distribution, etc |
2001. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 516 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| -- |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |