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Sutherland, Max.

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 2nd ed. - St. Leonards, NSW : Allen & Unwin, 2000. - xv, 326 p. : ill ; 23 cm.

"New revised international edition"--Cover.

Includes bibliographical references (p. 304-315) and index.



ISBN: 1865082317

LCCN: 00340982

Subjects--Topical Terms:
Advertising--Psychological aspects.
Consumer behavior.

LC Class. No.: HF5822 / .S84 2000

Dewey Class. No.: 659.1/01/9