| 000 -LEADER |
|---|
| fixed length control field |
00931cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000809s2000 at a b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00340982 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1865082317 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5822 |
| Item number |
.S84 2000 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/01/9 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093210.0 |
| CONTROL NUMBER |
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| control field |
19061 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland, Max. |
| TITLE STATEMENT |
|---|
| Title |
Advertising and the mind of the consumer : |
| Remainder of title |
what works, what doesn't, and why / |
| Statement of responsibility, etc |
Max Sutherland and Alice K. Sylvester. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
St. Leonards, NSW : |
| Name of publisher, distributor, etc |
Allen & Unwin, |
| Date of publication, distribution, etc |
2000. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 326 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
"New revised international edition"--Cover. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 304-315) and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sylvester, Alice K. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |