Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2003. - xx, 668 p. : ill ; 26 cm.
Includes index.
0071199144 £39.99
Service industries--Marketing.
Customer services.
Marketing.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2003. - xx, 668 p. : ill ; 26 cm.
Includes index.
0071199144 £39.99
Service industries--Marketing.
Customer services.
Marketing.