The marketing playbook :
Zagula, John.
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong. - New York : Portfolio, 2004. - xxii, 313 p. : ill ; 22 cm.
Includes index.
Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
Adult Follett Library Resources.
1591840384 (acid-free paper)
2004048540
Marketing.
Marketing research.
Strategic planning.
Marketing.
Strategic planning.
HF5415 / .Z24 2004
658.8/02
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong. - New York : Portfolio, 2004. - xxii, 313 p. : ill ; 22 cm.
Includes index.
Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
Adult Follett Library Resources.
1591840384 (acid-free paper)
2004048540
Marketing.
Marketing research.
Strategic planning.
Marketing.
Strategic planning.
HF5415 / .Z24 2004
658.8/02