The marketing playbook :

Zagula, John.

The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong. - New York : Portfolio, 2004. - xxii, 313 p. : ill ; 22 cm.

Includes index.

Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.

Adult Follett Library Resources.

1591840384 (acid-free paper)

2004048540


Marketing.
Marketing research.
Strategic planning.
Marketing.
Strategic planning.

HF5415 / .Z24 2004

658.8/02