The marketing playbook : (Record no. 1589)

MARC details
000 -LEADER
fixed length control field 01142cam a22003254a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040513s2004 nyua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004048540
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591840384 (acid-free paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Z24 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093212.0
CONTROL NUMBER
control field 19083
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Zagula, John.
TITLE STATEMENT
Title The marketing playbook :
Remainder of title five battle-tested plays for capturing and keeping the lead in any market /
Statement of responsibility, etc. John Zagula and Richard Tong.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Portfolio,
Date of publication, distribution, etc. 2004.
PHYSICAL DESCRIPTION
Extent xxii, 313 p. :
Other physical details ill ;
Dimensions 22 cm.
GENERAL NOTE
General note Includes index.
SUMMARY, ETC.
Summary, etc. Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
Source of heading or term sears.
ADDED ENTRY--PERSONAL NAME
Personal name Tong, Richard,
Dates associated with a name 1961-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 ZA MA T0025036 15.61 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 31/08/2005 AMAUS 15.61