The marketing playbook : (Record no. 1589)
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000 -LEADER | |
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fixed length control field | 01142cam a22003254a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040513s2004 nyua 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004048540 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1591840384 (acid-free paper) |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | ICrlF |
AUTHENTICATION CODE | |
Authentication code | pcc |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .Z24 2004 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition information | 22 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126093212.0 |
CONTROL NUMBER | |
control field | 19083 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Zagula, John. |
TITLE STATEMENT | |
Title | The marketing playbook : |
Remainder of title | five battle-tested plays for capturing and keeping the lead in any market / |
Statement of responsibility, etc. | John Zagula and Richard Tong. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Portfolio, |
Date of publication, distribution, etc. | 2004. |
PHYSICAL DESCRIPTION | |
Extent | xxii, 313 p. : |
Other physical details | ill ; |
Dimensions | 22 cm. |
GENERAL NOTE | |
General note | Includes index. |
SUMMARY, ETC. | |
Summary, etc. | Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies. |
TARGET AUDIENCE NOTE | |
Target audience note | Adult |
Source | Follett Library Resources. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
Source of heading or term | sears. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
Source of heading or term | sears. |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Tong, Richard, |
Dates associated with a name | 1961- |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.802 ZA MA | T0025036 | 15.61 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 31/08/2005 | AMAUS | 15.61 |