Ries, Al.
The fall of advertising and the rise of PR / Al Ries and Laura Ries. - New York : HarperBusiness, 2004. - xxi, 295 p. : ill ; 21cm.
Includes index.
0060081996 £7.50
Advertising.
Brand name products.
Public relations.
The fall of advertising and the rise of PR / Al Ries and Laura Ries. - New York : HarperBusiness, 2004. - xxi, 295 p. : ill ; 21cm.
Includes index.
0060081996 £7.50
Advertising.
Brand name products.
Public relations.