| 000 -LEADER |
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| fixed length control field |
00614cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040923s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0060081996 |
| Terms of availability |
£7.50 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095342.0 |
| CONTROL NUMBER |
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| control field |
34016 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ries, Al. |
| TITLE STATEMENT |
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| Title |
The fall of advertising and the rise of PR / |
| Statement of responsibility, etc |
Al Ries and Laura Ries. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
HarperBusiness, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 295 p. : |
| Other physical details |
ill ; |
| Dimensions |
21cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Laura. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |