Douglas, Susan P.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill ; 24 cm. - Marketing and advertising series .
18642Includes bibliographical references and indexes.
0071132775 £42.99
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill ; 24 cm. - Marketing and advertising series .
18642Includes bibliographical references and indexes.
0071132775 £42.99
Export marketing--Management.
Export marketing--Management--Case studies.