| 000 -LEADER |
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| fixed length control field |
00770cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040928s1995 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071132775 |
| Terms of availability |
£42.99 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095343.0 |
| CONTROL NUMBER |
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| control field |
34020 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Douglas, Susan P. |
| TITLE STATEMENT |
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| Title |
Global marketing strategy / |
| Statement of responsibility, etc |
Susan P. Douglas, C. Samuel Craig. |
| EDITION STATEMENT |
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| Edition statement |
International ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1995. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 554 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Marketing and advertising series |
| GENERAL NOTE |
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| General note |
18642Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Craig, C. Samuel. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |