Rayport, Jeffrey F.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin, 2001. - xxxv, 420 p. : ill ; 26 cm.
Includes bibliographical references and indexes.
0071189459 £42.99
Electronic commerce.
Internet advertising.
Internet marketing.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin, 2001. - xxxv, 420 p. : ill ; 26 cm.
Includes bibliographical references and indexes.
0071189459 £42.99
Electronic commerce.
Internet advertising.
Internet marketing.