000 -LEADER |
fixed length control field |
00689cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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040928s2001 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071189459 |
Terms of availability |
£42.99 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095343.0 |
CONTROL NUMBER |
control field |
34021 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Rayport, Jeffrey F. |
TITLE STATEMENT |
Title |
E-commerce / |
Statement of responsibility, etc |
Jeffrey F. Rayport, Bernard J. Jaworski. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
2001. |
PHYSICAL DESCRIPTION |
Extent |
xxxv, 420 p. : |
Other physical details |
ill ; |
Dimensions |
26 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and indexes. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK301 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Electronic commerce. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet advertising. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Jaworski, Bernard J. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |