When marketing becomes a minefield. - Boston : Harvard Business School Press, c2004. - 187 p ; 21 cm. - Management dilemmas . - Management dilemmas. .
"What will you do?"--Cover. "Case studies from the pages of Harvard business review"--Cover.
1591395054 9781591395058
2004000446
Marketing--Management--Problems, exercises, etc.
HF5415.13 / .M343 2004
658.8
"What will you do?"--Cover. "Case studies from the pages of Harvard business review"--Cover.
1591395054 9781591395058
2004000446
Marketing--Management--Problems, exercises, etc.
HF5415.13 / .M343 2004
658.8