| 000 -LEADER |
|---|
| fixed length control field |
00896cam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040109s2004 mau 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004000446 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591395054 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591395058 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M343 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093212.0 |
| CONTROL NUMBER |
|---|
| control field |
19086 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
When marketing becomes a minefield. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Date of publication, distribution, etc |
c2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
187 p ; |
| Dimensions |
21 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Management dilemmas |
| GENERAL NOTE |
|---|
| General note |
"What will you do?"--Cover. |
| GENERAL NOTE |
|---|
| General note |
"Case studies from the pages of Harvard business review"--Cover. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Problems, exercises, etc. |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Harvard Business School. |
| Subordinate unit |
Press. |
| ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Harvard business review. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Management dilemmas. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |