Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. - 10th int ed. - Upper Saddle River, N.J. : Pearson Education International, 2004. - viii, 696 p. : ill ; 28 cm.
Includes bibliographical references and index.
0131230301 £40.84
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. - 10th int ed. - Upper Saddle River, N.J. : Pearson Education International, 2004. - viii, 696 p. : ill ; 28 cm.
Includes bibliographical references and index.
0131230301 £40.84
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.