| 000 -LEADER |
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| fixed length control field |
00766cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060227s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0131230301 |
| Terms of availability |
£40.84 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095410.0 |
| CONTROL NUMBER |
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| control field |
34346 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kerin, Roger A. |
| TITLE STATEMENT |
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| Title |
Strategic marketing problems : |
| Remainder of title |
cases and comments / |
| Statement of responsibility, etc |
Roger A. Kerin ; Robert A. Peterson. |
| EDITION STATEMENT |
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| Edition statement |
10th int ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Education International, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
viii, 696 p. : |
| Other physical details |
ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Peterson, Robert Allen, |
| Dates associated with a name |
1944- |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |