Wilson, Richard Malcolm Sano, 1946-
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005. - xii, 867 p. : ill ; 29 cm.
Includes bibliographical references (p. [813] - 851) and index.
0750659386 £19.96
Marketing--Management.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005. - xii, 867 p. : ill ; 29 cm.
Includes bibliographical references (p. [813] - 851) and index.
0750659386 £19.96
Marketing--Management.