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| fixed length control field |
00744cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060227s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750659386 |
| Terms of availability |
£19.96 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095410.0 |
| CONTROL NUMBER |
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34347 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wilson, Richard Malcolm Sano, |
| Dates associated with a name |
1946- |
| TITLE STATEMENT |
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| Title |
Strategic marketing management : |
| Remainder of title |
planning, implementation and control / |
| Statement of responsibility, etc |
Richard M. S. Wilson and Colin Gilligan. |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Amsterdam : |
| Name of publisher, distributor, etc |
Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 867 p. : |
| Other physical details |
ill ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references (p. [813] - 851) and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gilligan, Colin. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |