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Jain, Subhash C., 1942-

Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 7th ed. - Mason, Ohio : Thomson, 2004. - xviii, 935 p. : ill ; 24 cm.

Includes bibliographical references and indexes.



ISBN: 075933871X

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 0