Marketing planning & strategy / (Record no. 16282)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	075933871X
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	0
MAIN ENTRY--PERSONAL NAME
Authors	Jain, Subhash C.,
Dates	1942-
TITLE STATEMENT
Title	Marketing planning & strategy /
Statement of responsibility, etc	Subhash C. Jain.
VARYING FORM OF TITLE
Title proper/short title	Marketing planning and strategy
EDITION STATEMENT
Edition	7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Mason, Ohio :
Publisher	Thomson,
Date	2004.
PHYSICAL DESCRIPTION
Extent	xviii, 935 p. :
Other Details	ill ;
Size	24 cm.
GENERAL NOTE
General note	Includes bibliographical references and indexes.
STUDY PROGRAM
Program name	MARK935 MARK922 TBS904 MARK904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing
General	Management.
MAIN ENTRY--PERSONAL NAME
--	17647
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2006-03-26	AMAUK	1	658.802 JA MA	T0026582	2018-04-30	2018-04-30	41.79	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2006-03-26	AMAUK	1	658.802 JA MA	T0026583	2023-11-07	2022-04-14	41.79	2017-01-26	REGULAR

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