Lukas, Bryan A.
Marketing research / Bryan A. Lukas ... [et al.]. - North Ryde, N.S.W. : McGraw-Hill, 2004. - xxiv, 675 p. : ill., forms ; + CD-ROM ; 26 cm.
Includes bibliographic references and index. + CD-ROM.
0074711385 £37.99
Marketing research.
Marketing research / Bryan A. Lukas ... [et al.]. - North Ryde, N.S.W. : McGraw-Hill, 2004. - xxiv, 675 p. : ill., forms ; + CD-ROM ; 26 cm.
Includes bibliographic references and index. + CD-ROM.
0074711385 £37.99
Marketing research.