| 000 -LEADER |
|---|
| fixed length control field |
00678cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060330s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074711385 |
| Terms of availability |
£37.99 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095415.0 |
| CONTROL NUMBER |
|---|
| control field |
34403 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lukas, Bryan A. |
| TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
Bryan A. Lukas ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
North Ryde, N.S.W. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 675 p. : |
| Other physical details |
ill., forms ; + CD-ROM ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographic references and index. + CD-ROM. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. Jr. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Robert P. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortinau, David J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |