Stein, Donna Baier.
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio : Thomson, c2005. - xii, 271 p. : ill ; 24 cm.
Includes index.
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
0324200579
2005274028
Customer relations.
Business communication.
Relationship marketing.
Marketing.
HF5415.5 / .S736 2005
658.8/12
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio : Thomson, c2005. - xii, 271 p. : ill ; 24 cm.
Includes index.
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
0324200579
2005274028
Customer relations.
Business communication.
Relationship marketing.
Marketing.
HF5415.5 / .S736 2005
658.8/12