| 000 -LEADER |
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| fixed length control field |
01307cam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050414s2005 ohua 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005274028 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324200579 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocm57389990 |
| CATALOGING SOURCE |
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| Original cataloging agency |
EXW |
| Transcribing agency |
EXW |
| Modifying agency |
IXA |
| -- |
IBS |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.S736 2005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093216.0 |
| CONTROL NUMBER |
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| control field |
19131 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stein, Donna Baier. |
| TITLE STATEMENT |
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| Title |
The new marketing conversation : |
| Remainder of title |
creating and strengthening relationships between buyers and sellers / |
| Statement of responsibility, etc |
Donna Baier Stein, Alexandra MacAaron. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
c2005. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 271 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacAaron, Alexandra. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |